Sidara is a global holding company specializing in Architecture, Engineering, and Construction.

Sidara’s brand symbol is inspired by the cedar tree of Lebanon, representing the company’s strength, resilience, and cultural heritage. The brand system stems from this symbol and represents Sidara’s commitment to fostering environments that promote unity, care, and optimism.

Year: 2023
Role: Design & Art Direction
Team: Fairchild Fried, David Ricart
Agency: Sid Lee