Freaks of Nature is a high-end skincare brand built for outdoor athletes. With unique elements like vegan shark squalene and spider silk, it’s designed to nourish and protect your skin, so you can take on the elements with confidence.

The brand identity represents the broad spectrum of nature’s freaks who aspire to something extraordinary. The logo is composed of its initials, uniquely assembled to create an iconic monogram. With its imperfect curves and soft organic edges, its form is a nod to the natural elements of the world that this product is built to endure.

Year: 2023
Role: Design & Art Direction
Team: Isabelle Allard, Alexis Coutu-Marion, Damien Bertels
Agency: Sid Lee